{"title":"First Light","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBefore the day fully arrives\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe first cup, before the inbox, the school run, the news or anyone needing anything from you.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFirst Light is for the beginning of the day: black tea, green tea and other teas that belong to mornings with a little room around them.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFind your first cup.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"the-merry-wolf-organic-barossa-breakfast","title":"Organic Barossa Breakfast 70g","description":"\u003cp data-start=\"223\" data-end=\"483\"\u003eBarossa Breakfast takes the beloved English Breakfast tradition and gives it a distinctly Barossa sense of place. Smooth, full bodied and beautifully balanced, this organic blend is rich enough for the first cup of the day yet gentle enough to sip all morning.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOrigin: India\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIngredients: Certified Organic Black Tea (OP1 \u0026amp; FBOP)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAroma: Bold, malty, gently sweet\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo Brew: 1–2 tsp per 250ml cup | 90–95°C water | Steep 1–3 minutes\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eYields 20–35 cups, depending on how strongly you brew.\u003c\/p\u003e","brand":"The Merry Wolf","offers":[{"title":"Default Title","offer_id":42756801986621,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/1835\/0141\/files\/Barossa_Breakfast_70g_tin.jpg?v=1786936792"},{"product_id":"organic-barossa-breakfast-250g","title":"Organic Barossa Breakfast 250g","description":"\u003cp data-start=\"223\" data-end=\"483\"\u003eBarossa Breakfast takes the beloved English Breakfast tradition and gives it a distinctly Barossa sense of place. Smooth, full bodied and beautifully balanced, this organic blend is rich enough for the first cup of the day yet gentle enough to sip all morning.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOrigin: India\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIngredients: Certified Organic Black Tea (OP1 \u0026amp; FBOP)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAroma: Bold, malty, gently sweet\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo Brew: 1–2 tsp per 250ml cup | 90–95°C water | Steep 1–3 minutes \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eYields approximately 60–125 cups, depending on preferred strength.\u003c\/p\u003e","brand":"The Merry Wolf","offers":[{"title":"Default Title","offer_id":42756896358461,"sku":null,"price":90.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/1835\/0141\/files\/BarossaBreakfast250gtin.jpg?v=1786937115"},{"product_id":"belle-matinee-french-earl-grey-250g","title":"Belle Matinée French Earl Grey 250g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBelle Matinée means Beautiful Morning, and this blend brings that feeling to life. Organic black tea meets vibrant bergamot and soft botanicals that add colour, fragrance and quiet sophistication. Full bodied and gently floral, it is the perfect companion for unhurried afternoons.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOrigin: Multiple Origins\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIngredients: Organic Black Tea, Bergamot Oil, Rose Petals, Calendula, Cornflowers\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAroma: Lush florals with citrus lift \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo Brew: 1–2 tsp per 250ml cup | 90–95°C water | Steep 2–3 minutes\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eYields approximately 60–125 cups, depending on preferred strength.\u003c\/p\u003e","brand":"The Merry Wolf","offers":[{"title":"Default Title","offer_id":42756906516541,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/1835\/0141\/files\/Belle_Matinee_250.jpg?v=1786937417"},{"product_id":"organic-barossa-breakfast-refill-90g","title":"Organic Barossa Breakfast 90g","description":"\u003cp data-start=\"223\" data-end=\"483\"\u003eBarossa Breakfast takes the beloved English Breakfast tradition and gives it a distinctly Barossa sense of place. Smooth, full bodied and beautifully balanced, this organic blend is rich enough for the first cup of the day yet gentle enough to sip all morning.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOrigin: India\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIngredients: Certified Organic Black Tea (OP1 \u0026amp; FBOP)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAroma: Bold, malty, gently sweet\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo Brew: 1–2 tsp per 250ml cup | 90–95°C water | Steep 1–3 minutes\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"The Merry Wolf","offers":[{"title":"Default Title","offer_id":42756930502717,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/1835\/0141\/files\/Barossa_Breakfast_70g_bag.jpg?v=1786937365"},{"product_id":"high-country-green-tea","title":"High Country Green Tea 45g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGrown in the southern alpine regions of Australia, this mountainous green tea carries notes of sweet, earthy grass, rich umami, nori, and soft chestnut, with a creamy texture and a gentle, balanced astringency.\u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"971\"\u003eAs you brew, \u003cstrong data-start=\"842\" data-end=\"896\"\u003etake three slow, deep breaths as the leaves unfurl\u003c\/strong\u003e. Let the freshness of the high country settle into your cup, and into you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Australia.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Australian Green tea.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRefreshing vegetal fragrance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eServing Suggestion:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAdd 1-2 teaspoons into a cup (250ml) with hot water (80-85°C) \u003c\/p\u003e","brand":"Sociatea","offers":[{"title":"Default Title","offer_id":42765605699645,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/1835\/0141\/files\/High_Country_artlist.jpg?v=1789953178"},{"product_id":"high-country-green-tea-1","title":"High Country Green Tea 150g","description":"\u003cp\u003eGrown in the southern alpine regions of Australia, this mountainous green tea carries notes of sweet, earthy grass, rich umami, nori, and soft chestnut, with a creamy texture and a gentle, balanced astringency.\u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"971\"\u003eAs you brew, \u003cstrong data-start=\"842\" data-end=\"896\"\u003etake three slow, deep breaths as the leaves unfurl\u003c\/strong\u003e. Let the freshness of the high country settle into your cup, and into you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Australia.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Australian Green tea.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRefreshing vegetal fragrance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eServing Suggestion:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAdd 1-2 teaspoons into a cup (250ml) with hot water (80-85°C) \u003c\/p\u003e","brand":"Sociatea","offers":[{"title":"Default Title","offer_id":42765605961789,"sku":null,"price":52.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/1835\/0141\/files\/High_country_collection.jpg?v=1789953355"},{"product_id":"ceremonial-organic-matcha-o-koicha-grade-80g","title":"Ceremonial Organic Matcha, O-Koicha Grade - 80g","description":"\u003ch2 data-start=\"398\" data-end=\"417\"\u003eNishio Reserve\u003c\/h2\u003e\n\u003cp data-start=\"465\" data-end=\"706\"\u003eHandpicked in Nishio, Japan and stone-milled in the traditional manner, Nishio Reserve is our highest ceremonial grade matcha. This O-Koicha matcha is crafted for formal tea preparation, Japanese tea ceremony, and moments of quiet attention.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"1032\"\u003eThe colour is a vivid, living green. The powder exceptionally fine and silk-like. When whisked, this premium Japanese matcha forms a smooth, dense liquor with depth and clarity. The flavour is layered and expressive. Vegetal sweetness, gentle umami, and a clean, slightly bitter finish that reflects its organic cultivation.\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1397\"\u003eOrganic matcha carries a distinctive character. Grown without synthetic pesticides, the flavour is often more direct and grounded, with a subtle natural bitterness that balances its sweetness. This certified organic matcha is a true expression of soil, leaf and season in Nishio, Japan, a region long regarded for producing some of the finest matcha in the world.\u003c\/p\u003e\n\u003cp data-start=\"1399\" data-end=\"1670\"\u003eBecause matcha is consumed as whole leaf green tea powder, it delivers a concentrated expression of the tea plant. Naturally rich in antioxidants including EGCG, along with chlorophyll, fibre and vitamin C, ceremonial matcha offers both ritual and nourishment in one cup.\u003c\/p\u003e\n\u003cp data-start=\"1672\" data-end=\"1770\"\u003eThis is Japanese ceremonial matcha for still mornings, deliberate preparation and ceremonial calm.\u003c\/p\u003e\n\u003cp data-start=\"1772\" data-end=\"1910\"\u003e\u003cstrong data-start=\"1772\" data-end=\"1782\"\u003eOrigin\u003c\/strong\u003e Japan\u003cbr data-start=\"1788\" data-end=\"1791\"\u003e\u003cstrong data-start=\"1791\" data-end=\"1801\"\u003eRegion\u003c\/strong\u003e Nishio\u003cbr data-start=\"1808\" data-end=\"1811\"\u003e\u003cstrong data-start=\"1811\" data-end=\"1820\"\u003eGrade\u003c\/strong\u003e Ceremonial, O-Koicha\u003cbr data-start=\"1841\" data-end=\"1844\"\u003e\u003cstrong data-start=\"1844\" data-end=\"1859\"\u003eIngredients\u003c\/strong\u003e Certified Organic Japanese Matcha Green Tea Powder\u003c\/p\u003e","brand":"Sociatea","offers":[{"title":"Default Title","offer_id":42997427798077,"sku":null,"price":47.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/1835\/0141\/files\/USE_Matcha_jar.png?v=1789952778"},{"product_id":"kyushu-shade-organic-gyokuro-green-tea-60g","title":"Kyushu Shade, Organic Gyokuro Green Tea 60g","description":"\u003cp data-start=\"498\" data-end=\"545\"\u003e\u003cstrong data-start=\"498\" data-end=\"545\"\u003e Premium Japanese Green Tea\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"770\"\u003eKyushu Shade is our most exclusive Japanese green tea. A certified organic Gyokuro grown in the high hills of Kyushu, Japan, where traditional shade cultivation transforms the leaf into something rare and deeply nourishing.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"1094\"\u003eGyokuro is regarded as the highest grade of Japanese green tea. Weeks before harvest, the plants are shaded from direct sunlight. This careful method slows growth and concentrates amino acids such as L-theanine within the leaf, developing the profound umami sweetness and luminous green liquor that define premium Gyokuro.\u003c\/p\u003e\n\u003cp data-start=\"1096\" data-end=\"1461\"\u003eOrganic cultivation of Gyokuro is exceptionally rare. It is a demanding practice with little margin for error. Many attempts fail. To produce organic Gyokuro of this calibre requires patience, experience and deep stewardship of the land. \u003c\/p\u003e\n\u003cp data-start=\"1463\" data-end=\"1687\"\u003eThe aroma is soft and marine. The palate layered and serene. Silken texture, gentle vegetal sweetness and a sustained umami depth that lingers long after the cup is finished. This is not a brisk green tea. It unfolds slowly.\u003c\/p\u003e\n\u003cp data-start=\"1689\" data-end=\"1936\"\u003eShade-grown Japanese green tea is naturally rich in amino acids and minerals, offering both clarity and calm. 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A certified organic Gyokuro grown in the high hills of Kyushu, Japan, where traditional shade cultivation transforms the leaf into something rare and deeply nourishing.\u003c\/p\u003e\n\u003cp\u003eGyokuro is regarded as the highest grade of Japanese green tea. Weeks before harvest, the plants are shaded from direct sunlight. This careful method slows growth and concentrates amino acids such as L-theanine within the leaf, developing the profound umami sweetness and luminous green liquor that define premium Gyokuro.\u003c\/p\u003e\n\u003cp\u003eOrganic cultivation of Gyokuro is exceptionally rare. It is a demanding practice with little margin for error. Many attempts fail. To produce organic Gyokuro of this calibre requires patience, experience and deep stewardship of the land. \u003c\/p\u003e\n\u003cp\u003eThe aroma is soft and marine. The palate layered and serene. Silken texture, gentle vegetal sweetness and a sustained umami depth that lingers long after the cup is finished. This is not a brisk green tea. It unfolds slowly.\u003c\/p\u003e\n\u003cp\u003eShade-grown Japanese green tea is naturally rich in amino acids and minerals, offering both clarity and calm. 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