Our Story
There are moments in the day that ask very little of us.
A kettle, coming to the boil.
A cup, held in both hands.
A brief pause before continuing on.
Sociatea was created in recognition of these moments.
Not as a product-first brand,
but as a way of returning to something quieter.
A belief that tea, when chosen well,
can shape how a day feels.
Less rushed.
More considered.
More connected.
Founder
Sociatea was founded by Jacinta Gibson, a marketer and certified Tea Master with a background in the drinks industry.
Her career has been shaped by categories where craft, provenance and ritual are deeply understood.
Wine, in particular, has long held a cultural place, defined not just by what is consumed, but how it is experienced.
Tea, despite its history and depth, has not always been given the same attention.
After years working within premium beverage, and studying tea formally,
Sociatea began to take shape.
Not as a reaction, but as a considered shift.
A return to a category that has always been present, but rarely positioned with the care it deserves.
The Tea Experience
Tea is one of the most widely consumed drinks in the world.
And yet, as a craft and experience, it has been quietly overlooked.
In many modern contexts, it has become simplified.
Convenient. Packaged.
Often reduced to something functional, rather than something to be experienced.
While other beverage experiences have evolved, with language around origin, craft and ritual tea has, in many cases, been left behind.
The result is a quiet disconnect.
Between what tea is capable of offering, and how it is commonly experienced.
A Different Approach
Quality Loose leaf, whole ingredients, and thoughtful sourcing.Tea that holds its character, from origin to cup.
Ritual and preparation, every element, from vessel to temperature, is considered to honour the tea.
Thoughtful curation. We offer a carefully edited selection, each chosen for its character and story.
